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WAtelier
Crafting impactful brand strategies and memorable identities that resonate with your audience and drive business growth.
Thoughts
But does it spark joy?
Why Your Brand Needs to Spark Joy (No, Really) Let’s be honest: we’re all a bit over it. The news are heavy to say the least, the doom...
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Is Less Really More? The Risk of Brand Minimalism in Design
In today’s fast-paced, digital-first world, brand minimalism is having its moment. Simple aesthetics, stripped-back logos, and muted...
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Cancel Culture and Branding: A High-Stakes Balancing Act – Lessons from Djerf Avenue
In today’s digital world, brands are more than products—they’re communities built on trust and shared values. But with that connection...
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Projects
Brand Communication Manager for Swiss Chocolate Brand
Managed Switzerlands second biggest chocolate brand in Middle East, North America, in global Travel Retail, and Amazon, focusing on driving brand awareness through local marketing campaigns and brand activations.
Developed and executed global and local marketing plans together with key stakeholders on-site to meet brand and commercial objectives within budget, optimizing ROI.
Led strategic Brand Identity and guidelines development, brand portal development, brand expression, design adaptation and asset creation for global/local brand in collaboration with key agencies.
Aligned closely with Sales teams to drive business development, strategize, develop sales materials, craft brand narratives, and pitch to international customers.
Developed and executed global and local marketing plans together with key stakeholders on-site to meet brand and commercial objectives within budget, optimizing ROI.
Led strategic Brand Identity and guidelines development, brand portal development, brand expression, design adaptation and asset creation for global/local brand in collaboration with key agencies.
Aligned closely with Sales teams to drive business development, strategize, develop sales materials, craft brand narratives, and pitch to international customers.
Brand Architecture for Global Technology Group
Brand architecture and strategic positioning for leading global technology group. Led the research stream across all sub-brands, conducted qualitative and quantitative brand research also including C-Level interviews, generated insights and competitive analysis, developed plan for internal activation, migration scenarios, and final brand experience.
Brand Positioning, Strategy and UX for Medtech Startup
Developed brand and market strategy, app prototype and communication guidelines for a preventative medtech startup based on qualitative consumer insight generated through community platform.
Worked closely together with UX developers to use insights in shaping the patient journey from A to Z and create essential brand milestones to capture all emotional and practical findings.
Worked closely together with UX developers to use insights in shaping the patient journey from A to Z and create essential brand milestones to capture all emotional and practical findings.
Consumer Insight and Strategy for Lotus Cars
Global repositioning and luxury brand transformation strategy for Lotus Cars, aimed at building a harmonized approach for high net-worth customers across Asia and Europe. Led consumer research, insight generation, strategy development and product design recommendations for the European market. Aligned with Asian team to create a 360 recommendation to shaped the global strategy.
Brand Strategy Manager for Global Premium Jewellery Brand
Led internal Brand Transformation Program, repositioning the brand as a luxury leader.
Oversaw the global internal roll-out of the new brand strategy, driving employee engagement through tailored communications, training, and activation initiatives.
Developed and launched the Brand Portal, managing structure, design, and content in collaboration with IT and creative agencies.
Created the official Brand System and Brand Book, ensuring consistency across the masterbrand and business units.
Produced key strategic materials, including presentations and films, for the Executive Board and family members.
Oversaw the global internal roll-out of the new brand strategy, driving employee engagement through tailored communications, training, and activation initiatives.
Developed and launched the Brand Portal, managing structure, design, and content in collaboration with IT and creative agencies.
Created the official Brand System and Brand Book, ensuring consistency across the masterbrand and business units.
Produced key strategic materials, including presentations and films, for the Executive Board and family members.
Market Strategy for Volvo Mobility
Project manager of market positioning for B2B mobility services. Led generation of customer insights through quantitative research to define the target market and develop suitable market proposition.
Brands I have worked with...
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