About

Professionally

I'm Emelie. Originally Swedish, and based in

Switzerland since 2019.

I’m a brand and marketing strategist who loves turning ideas into stories and strategies that make an impact. With experience across luxury and consumer goods, I bring a global perspective to building brands that truly connect.

I hold a Master’s in Business and Management from the Stockholm School of Economics (Best in Class, Master Thesis of the Year) and was recently named a Nova Top Talent on the Nova 111 List.

I want to create brands that matter—strategically, creatively, and thoughtfully.

Personally

I’ve always loved creating, ever since I was a little girl.

Back then, it could be anything from paper hats adorned with feathers to (very early) versions of logos and emblems. The underside of my parents' coffee table even served as my personal graffiti wall.

As a multi-passionate adult, I still create

— just in different ways.

Whether it’s a handmade dress, a mixed-media painting for our dining room wall, a gingerbread house worthy of Architectural Digest, or a carefully crafted mood board, creativity takes so many forms, and I cannot limit myself to just one. Neither should you.