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Thoughts...

But does it spark joy?
Why Your Brand Needs to Spark Joy (No, Really) Let’s be honest: we’re all a bit over it. The news are heavy to say the least, the doom...
6 days ago2 min read
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Is Less Really More? The Risk of Brand Minimalism in Design
In today’s fast-paced, digital-first world, brand minimalism is having its moment. Simple aesthetics, stripped-back logos, and muted...
Dec 18, 20242 min read
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Cancel Culture and Branding: A High-Stakes Balancing Act – Lessons from Djerf Avenue
In today’s digital world, brands are more than products—they’re communities built on trust and shared values. But with that connection...
Dec 18, 20242 min read
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