Brand Strategy Manager for Global Premium Jewellery Brand

Led internal Brand Transformation Program, repositioning the brand as a luxury leader.

Oversaw the global internal roll-out of the new brand strategy, driving employee engagement through tailored communications, training, and activation initiatives.

Developed and launched the Brand Portal, managing structure, design, and content in collaboration with IT and creative agencies.

Created the official Brand System and Brand Book, ensuring consistency across the masterbrand and business units.

Produced key strategic materials, including presentations and films, for the Executive Board and family members.