Brand Communication Manager for Swiss Chocolate Brand

Managed Switzerlands second biggest chocolate brand in Middle East, North America, in global Travel Retail, and Amazon, focusing on driving brand awareness through local marketing campaigns and brand activations.

Developed and executed global and local marketing plans together with key stakeholders on-site to meet brand and commercial objectives within budget, optimizing ROI.

Led strategic Brand Identity and guidelines development, brand portal development, brand expression, design adaptation and asset creation for global/local brand in collaboration with key agencies.

Aligned closely with Sales teams to drive business development, strategize, develop sales materials, craft brand narratives, and pitch to international customers.