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Brand Positioning, Strategy and UX for Medtech Startup
Project Type
Brand Positioning and Strategy
Date
March 2018
Context
Project was part of client work delivered under Lynxeye AB, Sweden.
Developed brand and market strategy, app prototype and communication guidelines for a preventative medtech startup based on qualitative consumer insight generated through community platform.
Worked closely together with UX developers to use insights in shaping the patient journey from A to Z and create essential brand milestones to capture all emotional and practical findings.
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