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Consumer Insight and Strategy for Lotus Cars
Project Type
Brand Insight and Strategy
Date
February 2018
Context
Project was part of client work delivered under Lynxeye AB, Sweden.
Global repositioning and luxury brand transformation strategy for Lotus Cars, aimed at building a harmonized approach for high net-worth customers across Asia and Europe. Led consumer research, insight generation, strategy development and product design recommendations for the European market. Aligned with Asian team to create a 360 recommendation to shaped the global strategy.
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