• Defining company purpose and brand positioning

• Leading brand transformation initiatives

• Generating qualitative and quantitative insights

• Balancing creativity with data-backed decision-making

• Developing strategic brand and marketing plans

• Managing international brand and marketing operations

• Campaign planning and execution

• Brand identity creation and governance

• Asset development and deployment

• Managing creative agencies and driving impactful 

  collaboration

Utilizing AI in creative processes to enhance efficiency and innovation.